All week long I've been asked to identify this car for curious onlookers and the vast majority had no idea what it was. Some were onto the Hyundai connection but it just goes to show that building brand recognition takes time. This is the new Genesis G80. Once a Hyundai sub-division of rear-wheel drive sedans and coupes, Genesis has emerged as its own luxury brand. I’ve driven both variants of their first flagship model the G90 and it’s the real deal in every way. This week I have the less expensive 2017 G80 – the car formerly known as the Hyundai Genesis – a model I’ve also driven numerous times in recent years that’s nearly as compelling.
